Deconstruct Skincare has officially been recognized by GUINNESS WORLD RECORDS for establishing a new title: ‘The Longest Skincare Livestream.’ The science-backed brand achieved this monumental feat with its pioneering 24-Hour Dermathon, a continuous YouTube Live session dedicated entirely to public skincare education.
The marathon event, which upheld the brand’s “Highly Effective, Yet Gentle” philosophy, served as a nationwide educational initiative to democratize expert-led guidance.
The 24-hour Dermathon was a landmark moment for India’s digital and dermatological landscapes, achieving staggering engagement figures:
- 24 Leading Dermatologists: A rotating panel of experts, including Dr. Anupriya Goel, Dr. Neha Solanki, Dr. Aditya Walingkar, and others, led the sessions.
- 30,000 Participants: The stream engaged participants from large cities to smaller towns across the nation.
- 500,000+ Real-Time Interactions: The event generated a massive half-million interactions.
- 200,000 Skincare Questions: The audience poured in questions on topics like acne, pigmentation, sun protection, and ingredient literacy.
- 10,000 Questions Answered Live: Experts provided direct, science-backed advice in real time.
The record was officially recognized by a GUINNESS WORLD RECORDS Adjudicator following the successful completion of the full 24-hour stream.
Founder and CEO of Deconstruct Skincare, Malini Adapureddy, stated that the Dermathon was a defining moment that reinforced the brand’s commitment to making credible, science-backed guidance central to how skincare evolves in India. The initiative successfully cut through online misinformation, bridging the critical gap between expert dermatological knowledge and everyday consumer concerns.
