The final chapter of the global phenomenon Squid Game has officially arrived. The highly anticipated third and final season of the hit South Korean dystopian thriller has just been released on Netflix, bringing the story to a dramatic conclusion for its millions of fans.

The show first exploded onto the scene in 2021, becoming a cultural touchstone almost overnight. Its immediate success led to it breaking the Guinness World Record for the most viewed show on Netflix in one week (non-English). From September 27 to October 3, 2021, the series amassed an unprecedented 571.76 million viewing hours, a feat that showcased its rapid and widespread appeal.

Now, as the final season hits the streaming platform, the series is once again dominating the conversation. The new season, which was released on June 27, 2025, picks up the story of protagonist Seong Gi-hun, who returns to the deadly games to put an end to them once and for all.

While the record for the most-watched non-English show in a single week remains a testament to the show’s initial launch, data from Netflix’s 2025 engagement report shows that the show continues to hold its ground. Both Season 2 and the recently released Season 3 have secured top spots in the list of most-viewed non-English series, solidifying Squid Game’s legacy as a trailblazer that opened the door for more international content to find global audiences.