In a city known for its hustle, one Mumbai couple has turned a simple South Indian staple into a multi-crore success story—earning over ₹1 crore per month by selling dosas through their small yet wildly successful café.
With no MBA degrees or prior restaurant experience, the duo, Sneha and Karan Bhagat, started their journey with a single street-side dosa stall in 2016. Armed with a family recipe, a focus on hygiene, and social media-savvy branding, the couple gradually built a loyal customer base that now queues daily for their innovative dosas—ranging from peri-peri cheese to pesto-paneer fusion.
What started with a modest ₹25,000 investment has now grown into “The Dosa Factory”, a thriving café brand that clocks over ₹12 crore in annual revenue, outperforming many funded startups. Their business model thrives on affordability, quick service, and creative twists on traditional favorites.
Without any big marketing budgets or franchise chains, the couple relied on Instagram reels, word-of-mouth, and customer engagement to scale. They now operate multiple outlets and plan to expand to other Indian cities.
Their story is a shining example of how passion, consistency, and a strong work ethic can trump degrees and business backgrounds. In the land of unicorns and VC-fueled startups, this dosa duo is proving that flipping food can be just as profitable as flipping ideas.
