In a spectacular showcase of next-generation connectivity, UAE telecom giant du has smashed a Guinness World Record by powering the world’s longest promoted TikTok livestream — clocking in at over 30 hours of nonstop, on-the-move broadcasting.
The record-breaking feat, orchestrated by creative agency TBWA\RAAD, was a live demonstration of the sheer strength and reliability of du’s 5G network. Throughout the marathon stream, the broadcast remained seamless, offering uninterrupted, high-definition content to viewers around the globe — all while the streamers were on the move across various locations.
Guinness World Records officially recognized the achievement, adding another feather to du’s cap as the company continues to cement its reputation as a leader in 5G innovation and performance.
“This isn’t just a record — it’s proof of what our 5G network is capable of,” said a du spokesperson. “We wanted to go beyond a technical demonstration and create something that truly connects with people in real-time. Breaking a Guinness World Record on a platform as dynamic as TikTok shows how our technology empowers content creators and audiences alike.”
The livestream featured a mix of popular TikTok influencers, challenges, and interactive moments with fans, all while seamlessly transitioning between urban landscapes and moving vehicles — a true stress test for any mobile network.
Industry experts hailed the achievement as a milestone for mobile connectivity in the region, marking a new era of possibilities for content creators, brands, and consumers alike.
As streaming continues to dominate digital entertainment, du’s record-setting showcase stands as a bold statement: when it comes to reliable, high-speed mobile broadcasting, the future is already here — and it’s powered by du.
