NIVEA India Pvt. Ltd. has officially moisturized its way into the record books! The company achieved the Largest Online Video Chain of People Passing and Applying Moisturiser, with an incredible 444 participants joining forces in a seamless, feel-good chain.
Held in Mumbai, India, the record-breaking event saw NIVEA’s bestselling NIVEA Soft Cream take center stage, as employees of NIVEA India Pvt. Ltd. passed the iconic blue jar from screen to screen, each applying the cream and continuing the chain in perfect sync.
All 444 participants were proud members of the NIVEA India family, making the achievement not only a testament to teamwork but also a celebration of the brand’s enduring commitment to skincare and self-care.
This unique event combined the power of digital connection with NIVEA’s legacy of skin nourishment, turning a simple daily ritual into a global statement of unity and wellness.
With this milestone, NIVEA India has set a shining example of how brands can engage, inspire, and bring people together — one soft touch at a time.
