Fashion lovers have a massive new reason to visit one of the world’s most iconic shopping destinations — the world’s largest H&M store opened in Herald Square, Manhattan, taking the title as the biggest retail location in the Swedish fast-fashion giant’s global portfolio.

Spanning about 63,000 square feet across multiple floors at 1293 Broadway, this flagship destination eclipses all other H&M outlets worldwide — topping even the retailer’s former largest locations by several thousand square feet. The expansive store features an extensive range of apparel and lifestyle products across men’s, women’s, kids’, maternity, beauty and home collections, offering shoppers an unparalleled in-store experience.

Inside, shoppers can explore a multi-level layout complete with eye-catching design elements such as large atriums, a striking modern facade and ample fitting rooms, all creating a department-store-like feel while staying true to H&M’s fast-fashion roots.

Situated in the heart of one of the most vibrant retail corridors in the world — just steps from Herald Square’s bustling streets — the store has become a must-visit stop for locals and tourists alike, combining flagship fashion offerings with a destination-style shopping atmosphere.

Fashion enthusiasts visiting New York now have a global shopping landmark to add to their list — the world’s largest H&M store, where style and scale come together in a unique retail celebration.