Global grooming brand Clear Men is on the brink of making history as it awaits official confirmation from Guinness World Records for its latest high-energy campaign titled “Pass Koro, Record Goro.” The initiative, which blends sport, youth culture, and brand engagement, has garnered massive participation and created a wave of excitement across India.
The campaign was designed around a simple yet electrifying idea: encourage people to showcase their football passing skills while contributing to what could become one of the largest coordinated participation records ever attempted for a grooming brand. Thousands of participants — from students and athletes to fans and influencers — joined the challenge online and in on-ground events.
Clear Men’s goal was to create a movement that celebrates confidence, teamwork, and the spirit of breaking barriers. The brand believes the football pass is a universal symbol of continuity and determination — values that align perfectly with its core message of mental and physical freshness.
Organizers reported overwhelming engagement, with participation far exceeding early expectations. Social media platforms were flooded with videos featuring people performing their version of the “Pass Koro” challenge, creating a viral momentum that propelled the campaign into mainstream visibility.
Guinness World Records officials are now reviewing the submissions and documentation to determine if Clear Men has successfully set a new global benchmark. If verified, this would mark a remarkable milestone for the brand, placing it alongside other major companies that have used creativity and community involvement to achieve world-record recognition.
Executives at Clear Men say the campaign’s success is a testament to India’s youthful energy and passion for sport. Beyond the record attempt, they hope the initiative inspires people to stay active, confident, and connected.
As the world awaits Guinness’ official announcement, the campaign stands as a powerful example of how brands can blend fun, fitness, and global ambition into a culturally resonant movement.
