In a jaw-dropping scene straight out of a sci-fi movie, a chameleon was captured on video sprinting across a collection of ultra-luxury Jacob & Co. timepieces worth over $2 million — all while dynamically changing its colors to match the shimmering brilliance of each watch.
The incident took place during a private high-end watch showcase in Dubai, where the reptile, possibly part of a live performance act, became the star of the show. As it gracefully ran over the glittering Astronomia and Billionaire series watches encrusted with diamonds and rare gems, its skin shifted hues in real-time — from deep sapphire to brilliant emerald, mimicking the dazzling stones beneath.
Guests and collectors were left stunned, not just by the flawless transition of colors but also by the surreal juxtaposition of nature’s adaptability and human-made luxury. Experts say this was an unprecedented fusion of bio-art and horology.
Jacob Arabo, founder of Jacob & Co., later commented, “It was unplanned, yet poetic. A creature of nature gliding over our creations — both representing the peak of design and complexity.”
Social media platforms exploded with footage of the event, with fans hailing the chameleon as “the world’s most stylish reptile.” The video has since gone viral, adding unexpected flair to the already extravagant world of haute horlogerie.
