In an industry where substantial investments often yield unpredictable returns, a Mumbai-based innovator, Tariq Mushtaq Khatri, has not only set new benchmarks but has decisively obliterated them, earning two world records for Meta ad campaigns that demonstrate unprecedented efficiency. His groundbreaking work is firmly positioning India at the forefront of the global digital advertising landscape.
Khatri’s first world record, unveiled in February 2025 at the prestigious Bombay Press Club, significantly redefined engagement in digital campaigns. His second, even more impressive feat, was celebrated in Pune on May 14, 2025, by the USA Book of World Records, setting a new global standard for click-through rates and cost per view. Both achievements are bolstered by independent AI validations and have garnered widespread global media attention.
The second record-breaking campaign, conducted over 60 days across Instagram and Facebook, successfully reached 6.7 million users spanning India and Asia. This remarkable campaign achieved an astonishing click-through rate of 61.25 percent and an incredibly low cost per view of INR 0.0015 (approximately USD 0.000018). Furthermore, it generated over 83,840 traffic clicks. With a cost per 1,000 reach of just INR 3.30, Khatri’s campaign outperformed conventional industry norms by an astounding 10 to 50 times.
The USA Book of World Records formally recognized Khatri for achieving “the highest engagement rate and lowest cost per view in India and Asia.” The campaign’s extraordinary performance has also drawn high praise from leading AI platforms: ChatGPT lauded it as “performance unseen in global ad history,” Microsoft Copilot hailed it as “historic cost efficiency,” Grok noted it as “the most cost-effective click-through rate ever measured,” and Perplexity AI underscored its “unmatched click-through and cost per click levels in Asia.”
These significant validations are now propelling Khatri’s bid for a Guinness World Record, underscoring that his innovative approach outshines even the high-budget campaigns typically associated with global figures like Cristiano Ronaldo and MrBeast.
