The World’s Largest Six‑Pack of Beer stands tall as a beloved roadside world record and landmark in La Crosse, Wisconsin. This colossal “six‑pack” isn’t your typical beer carrier it’s a group of six enormous beer storage tanks originally built by the G. Heileman Brewing Company that collectively hold more than 22,220 barrels of beer enough to fill about 7,340,796 standard 12‑ounce cans.
Constructed in 1969 as part of the Heileman brewery, the tanks were painted to resemble a classic six‑pack of Old Style Lager, turning industrial storage into public art and a signature attraction for beer lovers and travellers alike. Today they remain an iconic symbol of La Crosse’s long brewing heritage, drawing visitors who marvel at the scale of the beer‑filled giant — a six‑pack that, by volume, could supply one person a six‑pack a day for over 3,350 years.
Over the years the brewery site has changed owners, and the tanks have been re‑wrapped with current beer branding, but the world‑record title and local pride endure, making the World’s Largest Six‑Pack a must‑see roadside marvel in Wisconsin’s Driftless Region.
