Guinness World Records has announced plans for a major new London opening in 2026, marking a significant expansion of the iconic global brand in one of the world’s most visited cities. The upcoming attraction is expected to celebrate record-breaking achievements from across the globe while offering visitors an immersive and interactive experience centered on human potential and extraordinary feats.
According to early information, the London opening will showcase a wide range of official Guinness World Records, spanning sports, science, technology, entertainment, endurance, and human creativity. Visitors will be able to explore exhibits highlighting historic record-holders alongside modern achievements that continue to push the limits of what is possible.
The new venue is also expected to feature interactive zones, where visitors can attempt record-style challenges, learn about the verification process, and understand the rigorous standards used by Guinness World Records to certify achievements. Organizers say the aim is to transform record-breaking from something people only read about into a hands-on, engaging experience.
London was chosen for the project due to its global cultural influence, strong tourism industry, and long-standing connection with Guinness World Records, which was founded in the United Kingdom in 1955. The opening is seen as a homecoming of sorts, reinforcing the brand’s roots while presenting it in a modern, future-focused format.
Industry observers believe the attraction could become a major draw for families, tourists, and record enthusiasts, adding to London’s already diverse entertainment landscape. Beyond tourism, the venue is expected to create jobs and support creative and educational initiatives linked to science, sport, and innovation.
While detailed location plans and final designs are yet to be publicly revealed, officials confirmed that preparations are underway to ensure the 2026 opening aligns with Guinness World Records’ standards of accuracy, inclusivity, and global representation. More announcements are expected as the project moves closer to completion.
