Domino’s Pizza, the world’s largest pizza company, announced its first major brand refresh in 13 years, rolling out a vibrant new look and sound designed to appeal to the next generation of consumers and emphasize the “craveability” of its products.

The overhaul, which affects everything from the app to the pizza box, introduces several modernized elements that fuse the brand’s iconic heritage with a bolder, more contemporary aesthetic.

While keeping its instantly recognizable red and blue palette, Domino’s has evolved its signature colors into “hotter, more delicious” shades, a nod to a pizza pulled fresh from the oven. The visual updates include:

• Refreshed Logo and Colors: The iconic Domino’s logo remains, but the color palette is more vibrant across all touchpoints.
• New Packaging: The pizza boxes feature a simplified, brighter design that prominently displays the iconic logo. Premium offerings, like the Handmade Pan and Parmesan Stuffed Crust, will feature an exclusive black and metallic gold design.
• “Domino’s Sans” Typeface: A new, custom-designed font that is described as “thicker and doughier,” incorporating perfect circles and semicircles that subtly echo the shape of a pizza.

Perhaps the most significant change is the introduction of a new sonic identity—a “Cravemark”—in place of a traditional tagline. Domino’s is debuting its first-ever jingle, a “name-bending” audio expression called “Dommmino’s,” which playfully emphasizes the “mmm” sound.

The jingle is voiced by five-time GRAMMY-nominated singer-songwriter Shaboozey and is a strategic move to capture attention quickly on fragmented media environments like TikTok and Instagram Reels.

“Most companies rebrand themselves when they’re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves,” said Kate Trumbull, Domino’s Executive Vice President and Global Chief Marketing Officer. “It’s vibrant, it’s bold, and it’s fun. It’s pizza!”

The refreshed identity will roll out across the U.S. and multiple international markets over the coming months, appearing on the Domino’s ordering app, website, TV and digital advertising, in-store graphics, and new team member gear.