In a historic milestone for the UAE, Shaikha Al Nowais has been nominated as the first Emirati to head the United Nations World Tourism Organization (UNWTO). Her nomination reflects the growing global recognition of the UAE’s leadership in the tourism and hospitality sectors.

Shaikha Al Nowais, a distinguished leader with extensive experience in tourism development, hospitality, and international relations, has been a strong advocate for sustainable tourism and cultural exchange. If confirmed, she will play a pivotal role in shaping policies that promote responsible tourism worldwide.

The UAE government and tourism authorities have lauded this nomination as a proud moment for Emirati women and the nation’s global standing, marking a new chapter in international diplomacy and tourism leadership.

This recognition highlights the UAE’s continued rise as a global tourism hub and its commitment to strengthening cooperation with international organizations.