In a landmark moment for the Indian creator economy, entrepreneur and content creator Raj Shamani has been appointed as the first Indian brand ambassador for ASUS ExpertBook, a premium business laptop series by the global tech giant ASUS.
Known for his dynamic insights on entrepreneurship, finance, and productivity, Shamani’s collaboration with ASUS marks a powerful blend of innovation and influence. With a massive following across platforms and a reputation for bridging the gap between business and youth, he represents the very ethos of the ExpertBook brand — efficient, powerful, and future-ready.
“I’ve always believed in using tech that enhances productivity and performance. ASUS ExpertBook is a perfect match for creators, entrepreneurs, and dreamers who hustle every day,” said Shamani while announcing the partnership on his social media handles.
This move also reflects ASUS’s strategic shift to engage India’s booming startup and creator communities, showcasing how technology can empower ambition and success.
Industry experts see this collaboration as a defining step in how brands are increasingly aligning with digital-first personalities to build credibility and connect with younger audiences.
With this partnership, Raj Shamani joins an elite global league of brand storytellers, and ASUS strengthens its presence in India’s growing premium laptop segment.
