In a powerful blend of environmental consciousness and healthcare advocacy, Lupin Pharmaceuticals Ltd (Ariser Division) has set a new record by creating the largest word “GERD” made entirely of plants during GERD Awareness Month (November 2024). Measuring an impressive 12.7 feet in length and 54 feet in breadth, the word was crafted using 7,526 plants, symbolizing a commitment to both healing the world and healing the body.
The initiative formed a key highlight of the company’s impactful “Healing GERD, Healing World” campaign, which aimed to raise awareness about Gastroesophageal Reflux Disease (GERD) and the importance of its early detection and treatment. The event also promoted sustainable green practices in healthcare communication.
In a show of united support, 7,526 doctors from across the country contributed to amplifying the campaign’s message, each representing one of the plants used. Their involvement underscored the medical community’s dedication to improving patient outcomes through timely diagnosis while also advocating for environmentally responsible actions.
Confirmed on January 19, 2025, this record-setting initiative stands as a unique fusion of medical awareness and ecological responsibility, setting a benchmark for creative health communication worldwide.
