Coca-Cola India is celebrating a significant achievement as its recycled PET (rPET) India Flag, unveiled during the ICC Men’s Cricket World Cup 2023, has officially earned a place in the prestigious Limca Book of Records 2025. The flag was recognized under the category ‘Largest Flag – Recycled Material’, highlighting the brand’s commitment to driving sustainable change through innovative use of recycled materials.
Introduced as a central part of Coca-Cola India’s Maidaan Saaf campaign, the colossal flag was crafted entirely from post-consumer PET bottles. It was proudly displayed during the Opening Ceremony of every World Cup match played by the Indian team, serving as a powerful visual reminder of environmental responsibility on a global stage.
This recognition underscores Coca-Cola India’s ongoing efforts to promote recycling and sustainable practices, transforming waste into a symbol of national pride and environmental stewardship. The initiative not only captured public attention during one of the nation’s biggest sporting events but now also stands as a record-breaking testament to what can be achieved through innovative recycling.
