An unprecedented cloud of fragrance descended upon the Dubai World Trade Centre recently, as exactly 2,000 people simultaneously applied body spray to set a new Guinness World Record for the “Most People Applying Body Spray Simultaneously.”
The record-breaking event was orchestrated by VINI INTERNATIONAL, the company behind the fragrance brands RealMan and Ossum, as the centerpiece of a major experiential marketing campaign.
Record Achieved: Most People Applying Body Spray Simultaneously
Location: Dubai World Trade Centre, Dubai, UAE
Number of Participants: 2,000
Brands Featured: RealMan and Ossum
Participants were gathered in a designated area and, at an orchestrated signal, applied their chosen fragrance in perfect unison, creating a high-energy atmosphere that was verified by an official Guinness World Records adjudicator present at the event.
Sameer Bhatacharjee, International Sales Director of VINI INTERNATIONAL, commented on the achievement, noting, “This milestone transcends mere numbers. RealMan and Ossum stand for individuality and freshness. This record demonstrates our deep connection with consumers and our commitment to pushing boundaries—not only in product innovation but also in experiential marketing.”
The official certificate was presented immediately after the successful attempt to the company’s leaders, marking a historic moment for the brand and for Dubai as a venue for world-class achievements.
