Three-time world record holder and dementia advocate Louis Alexander is urging people to prioritize earlier ear and hearing health checks, warning that untreated hearing loss may contribute to wider health issues including cognitive decline.
Alexander, known for using extreme endurance challenges to raise awareness around dementia, said many people wait too long before seeking help for hearing problems. He is backing calls for routine screening and faster access to hearing care, especially for older adults.
Medical researchers have increasingly linked untreated hearing loss with a higher risk of dementia and faster cognitive decline. A major clinical trial found that hearing interventions such as hearing aids helped slow cognitive decline in some at-risk older adults.
Campaigners say hearing checks are often overlooked compared with vision or dental appointments, despite hearing playing a major role in communication, social connection, balance, and mental wellbeing.
Alexander described prevention and early action as critical, saying that simple screenings could improve quality of life for thousands of families affected by dementia and age-related hearing loss.
