E-commerce giant Lazada celebrated its 14th anniversary in grand style by achieving two Guinness World Records while launching a major promotional campaign.
The celebrations took place in Singapore, Singapore, where the company organized large-scale activities that met the criteria set by Guinness World Records.
Alongside the record-breaking feats, Lazada rolled out a massive sale offering discounts of up to 90%, attracting shoppers across the region.
The anniversary campaign combined entertainment, shopping, and community engagement, with participants joining in themed events designed to create memorable experiences for customers.
Company officials said the initiative was aimed at celebrating customer loyalty while reinforcing Lazada’s position as one of Southeast Asia’s leading online shopping platforms.
The dual achievement highlights how brands are increasingly blending marketing campaigns with record-breaking events to capture global attention and boost engagement.
