In a landmark achievement for sustainability and public participation, Bisleri International has set a Guinness World Record for the highest number of environmental pledges collected, in collaboration with Navbharat Times (NBT) and the Pune Book Festival. The record-setting initiative marks a significant milestone in India’s growing movement toward environmental awareness and collective climate action.
The historic event took place at the Pune Book Festival, where thousands of visitors came together to pledge their commitment toward protecting the environment. Participants promised to adopt eco-friendly practices such as reducing plastic usage, conserving water, promoting recycling, and supporting sustainable living in their daily lives. The overwhelming response reflected a strong public desire to contribute to a greener future.
Guinness World Records officials were present to authenticate the process, ensuring that all pledges met the required criteria. After thorough verification, the initiative was officially recognized as a world record, placing Bisleri International and its partners on the global sustainability map.
Speaking on the occasion, senior representatives from Bisleri International emphasized that the record was not just about numbers, but about driving real behavioral change. “This achievement represents the power of collective responsibility. Each pledge is a promise toward a cleaner and more sustainable planet,” a company spokesperson said.
Navbharat Times and the Pune Book Festival played a crucial role in amplifying the campaign’s reach, engaging citizens across age groups and backgrounds. Organizers noted that combining literature, knowledge-sharing, and environmental advocacy created a powerful platform for awareness and action.
Environmental experts hailed the initiative as an example of how corporate leadership, media collaboration, and public engagement can come together to create measurable impact. The record-setting campaign is expected to inspire similar initiatives across cities and industries in India.
As the event concluded, Bisleri International reaffirmed its commitment to sustainability, stating that the Guinness World Record would serve as a starting point for long-term environmental action, not just a one-time achievement. The Pune milestone stands as a reminder that meaningful change begins when individuals unite around a shared purpose.
