GASHAPON, the iconic toy capsule brand by Japanese manufacturer Bandai, has officially been recognized as the largest capsule toy brand in the world. The title, certified by Guinness World Records, is a testament to the brand’s enduring popularity and its staggering sales figures.
The record was based on the company’s global sales revenue for the 2024 fiscal year. The certification, confirmed on June 30, 2025, solidifies GASHAPON’s place as a cornerstone of Japanese pop culture and a global market leader. Since its launch in 1977, the brand has shipped over 2.2 billion products, a volume so immense that if the capsules were stacked, they would equal the height of the Earth.
GASHAPON, a portmanteau of the Japanese onomatopoeic sounds “gasha” (the crank turning) and “pon” (the toy dropping), has captivated generations with its unique blend of surprise and high-quality collectibles. The brand releases over 120 new products every month, ranging from licensed figures of popular anime characters to miniature replicas of everyday objects.
The certification is a celebration of a brand that has become synonymous with Japan’s vibrant toy culture. To celebrate the achievement, Bandai has launched a series of special campaigns, including a massive “Gashapon Wall” exhibition in Tokyo and Hakata, and a nationwide campaign offering customers a free mini pouch.
With its combination of affordability, quality, and the thrill of the unknown, GASHAPON continues to expand its reach far beyond Japan’s borders, attracting a growing legion of collectors and fans worldwide.
