In a dazzling display of luxury and exclusivity, a UAE mobile SIM card has just been sold for a staggering AED 3.2 million (approx. USD 870,000) at a high-profile auction, making it one of the most expensive SIM cards ever sold globally.
The ultra-premium SIM, auctioned in Dubai by a leading telecom provider, features a rare and highly sought-after “golden number” — a sequence of digits considered extremely lucky and easy to remember, such as “058-7777777” (example only).
- Features an exclusive, highly symmetrical number
- Considered a status symbol among UAE elites
- Rare and limited release by the telecom company
- Includes VIP services, concierge perks, and premium access plans
“Owning such a number is not just about communication — it’s about identity, prestige, and personal brand,” said the auctioneer. “It’s the mobile equivalent of owning a custom license plate or private jet.”
The buyer, whose identity remains confidential, reportedly outbid several business magnates and celebrities to claim the number, drawing cheers and gasps from the audience at the luxury auction event.
- The UAE has a long-standing culture of prestige numbers
- Wealthy individuals often pay millions for distinctive license plates and phone numbers
- Seen as both status markers and investment assets
This sale adds to the UAE’s reputation for luxury and one-of-a-kind experiences — where even a SIM card can become a multi-million-dirham trophy.
With this record-breaking auction, the phrase “call me maybe” just got a whole new level of exclusivity.
