Guangdong Province, the Chenghai District of Shantou has earned global recognition as the world’s largest toy city, serving as the comprehensive centre for toy production, design, export and trade. Dubbed China Toys & Gifts City, this industrial powerhouse drives a major share of the toy industry both domestically and internationally.
Chenghai’s sprawling toy complex hosts tens of thousands of manufacturers, wholesalers and designers, and has become a cornerstone of the global toy supply chain. With its 50,000+ toy sector entities and vast production capacity, nearly 60 % of children worldwide have played with toys originating from this region, highlighting its astounding global impact.
The annual Shantou · Chenghai International Toys & Gifts Fair — a flagship event in the global industry calendar — attracts buyers and exhibitors from around the world, with hundreds of thousands of products showcased across massive exhibition space and billions of yuan in contracts concluded.
Chenghai’s rise as the pre-eminent toy capital reflects decades of industrial development, innovation in toy design, and an integrated ecosystem that spans from creative concept to factory output and worldwide export. Its success underscores China’s dominant role in the global toy market — a status that shows little sign of slowing as demand for creative and interactive products continues to grow.
