In a dazzling display of opulence and automotive artistry, Indian businessman Harsh Kotak has just unveiled his custom-wrapped Land Rover Defender in a spectacular gold finish, setting social media alight and firmly declaring that “Men don’t wear gold, they drive it.”
Kotak, a prominent figure in the business community known for his discerning taste, recently showcased his unique vehicle, transforming the rugged, iconic SUV into a rolling statement of luxury. The choice of the Land Rover Defender, a vehicle celebrated for its robust capability and understated prestige, makes the gold transformation all the more striking.
The gold wrap, believed to be a high-quality vinyl film, perfectly contours the Defender’s distinctive lines, giving it a mirror-like sheen that catches the sunlight and turns heads wherever it goes. This custom modification elevates the already premium vehicle into a bespoke piece of automotive art.
While details on the exact cost of the wrap and customization were not disclosed, such high-quality, full-body wraps can run into several lakhs of rupees, depending on the material, complexity, and specialized installation required.
Kotak’s decision to wrap his Defender in gold is seen by many as a bold personal expression that merges luxury with individuality. It taps into a growing trend among affluent car enthusiasts who seek to differentiate their vehicles beyond factory specifications.
The sentiment, “Men don’t wear gold, they drive it,” which accompanied the unveiling, has resonated widely, playing on traditional perceptions of luxury and masculinity while redefining how personal wealth is showcased.
The gold-wrapped Land Rover Defender is now undoubtedly one of the most eye-catching vehicles on Indian roads, symbolizing a blend of adventure, luxury, and unapologetic style.
