HDFC Life Insurance reported its fiscal fourth quarter profit at Rs 411.64 crore. HDFC Life has set a new Guinness World Records title for creating the largest online selfie mosaic made from 19,097 photos clicked by individuals for the ‘Insure India’ campaign.
Speaking on the campaign, Vishal Subharwal, chief marketing officer and group head – strategy, HDFC Life, said, “HDFC Life is dedicated to increasing the awareness and adoption of life insurance, with a larger industry vision to ensure ‘Life insurance for all’ by 2047. The ‘Insure India’ campaign is an effort to drive awareness around the category amongst Indians. Life insurance plans have the power to protect one’s family’s future and act as an essential tool to secure various financial goals.”
As part of this campaign, HDFC Life has rolled out a series of initiatives amplified through a multi-pronged communication strategy to reach individuals across the nation. To take it a step further, HDFC Life has created an exclusive microsite, urging everyone to join the movement and stand as one to attempt a Guinness World Records title.
As per the company, ‘Insure India’ campaign aims to raise awareness on the importance of life insurance amongst Indians. The campaign represents the concept of shared responsibility of employees, partners and customers, to drive positive change in ensuring the protection and financial wellbeing of every Indian through life insurance products and services.
“Guinness World Records is glad to recognise HDFC Life for their achievement in promoting life insurance via the most contributions to an online selfie mosaic with 19,097 photos. We congratulate them for setting up this record,” Swapnil Dangarikar, official adjudicator and spokesperson, Guinness World Records, added.
