Netflix has solidified its position as the world’s largest video streaming service, achieving significant milestones in subscriber growth and financial performance.
Surpassing 300 Million Subscribers: In the fourth quarter of 2024, Netflix added a record 18.91 million subscribers, bringing its global total to 301.63 million.
Regional Distribution: Approximately 66.7 million subscribers are from the United States, with the majority, around 65%, residing outside the U.S. and Canada.
Revenue Growth: In the first three quarters of 2024, Netflix generated $28.76 billion in revenue.
Profit Increase: The company reported a net income of $2.36 billion for the third quarter of 2024, reflecting a 41% increase compared to the same period the previous year.
Ad-Supported Tier Expansion: Netflix’s ad-supported service has seen substantial growth, reaching 70 million monthly active users, up from 40 million in May 2024. Over half of new sign-ups in markets offering the ad-supported plan are opting for this tier.
Content Diversification: The platform continues to invest in diverse content, with popular titles like “The Perfect Couple” and “Emily in Paris” contributing to increased viewership. The anticipated return of “Squid Game” is expected to further boost engagement.
Global Leader: As of December 2024, Netflix maintains its lead in the streaming industry with 301.63 million subscribers, surpassing competitors such as Amazon Prime Video and Disney+.
Stock Performance: The company’s strong performance has positively impacted its stock, which reached a record high of $819.50, driven by growth in its advertising-supported service.
These achievements underscore Netflix’s continued dominance and adaptability in the competitive video streaming market.
